Publishing and Media

There are many challenges to succeeding in the fast-paced world of publishing and media. From changing business models, to channel and platform proliferation, to increased competition – content companies and advertising sales organizations rely on the latest technology to gain and maintain a competitive edge.

At Yellow Brick, we understand these challenges well. We worked in publishing and media organizations for many years – and built systems to help manage the emerging complexities. Today, our firsthand experience is a distinct advantage which we leverage to keep organizations like yours a step ahead. Our innovative, cloud-based Salesforce solutions enable agility and anywhere access, and address your most complex challenges.

Turning the Tables on Industry Challenges

Yellow Brick supports the shifting publishing and media landscape with flexible, custom Salesforce solutions. Yellow Brick’s approach ensures that your specific issues are heard and understood – then transformed into a solution that fully supports your business.

Solving Common Pitfalls

We have seen and solved many of the challenges you face, including:

• Digital advertising reporting and reconciliation
• Ad sales analytics and dashboards
• Revenue recognition reporting
• Advertiser/agency relationships
• Complex product tracking
• Multichannel deal tracking
• Split opportunities
• Lead routing and scoring
• Sales territory management
• Custom forecasting

Using Salesforce to Drive Revenue Growth

There are so many ways for you to use Salesforce to increase your bottom line. Yellow Brick can help you:

• Take the sting out of sales turnover
  Salesforce gets new reps off to a better start by making it easy to transfer critical account and contact information from their predecessors.
• Flatten the learning curve
  Salesforce’s standardized tools – such as call reporting and pipeline management – accelerate the learning and get your new reps up to speed faster.
• Raise the plateau
  Give all of your reps the edge they need to start driving revenue growth quicker with complete account histories, including buying cycles and discount levels – plus the tools to manage more accounts, such as email blasts and renewal tracking.

Better. Faster.

Yellow Brick works with organizations like yours in the publishing and media sector, utilizing the Salesforce cloud-based model to position them to be more competitive and agile – with faster results. We offer ongoing support, custom training, and solution optimization to help them stay ahead of the curve – and their competitors. And we can do the same for you.